{"id":1513,"date":"2021-02-13T01:35:18","date_gmt":"2021-02-13T01:35:18","guid":{"rendered":"https:\/\/apexdigitalconsultants.com\/?p=1513"},"modified":"2021-08-12T01:26:16","modified_gmt":"2021-08-12T01:26:16","slug":"how-the-gorilla-glue-girl-went-viral","status":"publish","type":"post","link":"https:\/\/apexdigitalconsultants.com\/how-the-gorilla-glue-girl-went-viral\/","title":{"rendered":"How the Gorilla Glue Girl Went Viral"},"content":{"rendered":"\n

Contributed by LetNicBrandIt<\/a><\/p>\n\n\n\n

So by now most of you would have heard about the infamous incident of the girl who ran out of gorilla snot and used Gorilla glue spray<\/a>, yes gorilla glue, as an alternative to lay her ponytail hairstyle.<\/p>\n\n\n\n

Now everyone wants the coveted viral effect, however no exact formula exists. Viral content will vary but luckily there are some commonalities which should be taken into consideration.<\/p>\n\n\n\n

So why was this incident so successful in going viral?<\/p>\n\n\n\n

CURIOOOOOOOOOOOSITY<\/strong>!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Information Gap Theory<\/a> is an actual thing. We are all curious about what we don\u2019t know.<\/span><\/p>\n\n\n\n

In Gorilla Glue Girl\u2019s case, she had a unique problem which generated a high level of interest on how to fix it. Imagine having a rock hard layer of adhesive with no solution in sight on how to remove it! I\u2019d have personally shaved my head out of dire desperation and the desire for relief!<\/span><\/p>\n\n\n\n

Get this! I\u2019m so invested in her disaster that I\u2019ve turned on the page notifications on IG to track the progress of her situation. I want to know how she fixes it! Admit it, you do too!<\/span><\/p>\n\n\n\n

Online Conversation<\/span><\/h4>\n\n\n\n

We all have our own opinions and most of us want those opinions heard. To be heard we will use our own platforms to sound our voice.<\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Collectively those platforms will cover a large digital footprint via shares, re-shares, likes and saves.<\/span><\/p>\n\n\n\n

In this case, most of us following Gorilla Glue Girl\u2019s story will share it from our own perspective, while adding our own theories on how it will turn out. I can undoubtedly say that my theory would have most surely ended with a bald head! Going viral is inevitable as these opinions will all ultimately spark social conversations through the emotional responses of those consuming the message.<\/span><\/p>\n\n\n\n

Strong Organic Topic<\/span><\/h4>\n\n\n\n

Gorilla Glue Girl had a story to tell, a unique and engaging one! This story built on a topic which effortlessly trends on a daily basis, hair care. This provided a strong vessel for delivery which launched her story like a rocket around the globe.<\/span><\/p>\n\n\n\n

I think we can all agree that 90% of the time the stories that quickly grab our attention is in video format. Video is memorable. Video is viral.<\/strong><\/span><\/p>\n\n\n\n

“<\/span>Social video generates 1,200% more shares than text and images combined.<\/span><\/em>“<\/span><\/p>Small Business Trends<\/span><\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n

Isn\u2019t that amazing!<\/span><\/strong><\/p>\n\n\n\n

Gorilla Glue Girl\u2019s story had all of these elements, amongst others in order to go viral.\u00a0She hit the jackpot so many desire.<\/span><\/strong><\/p>\n\n\n\n

Increase Your Brand’s awareness. Contact Us Today!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Contributed by LetNicBrandIt So by now most of you would have heard about the infamous incident of the girl who ran out of gorilla snot and used Gorilla glue spray, yes gorilla glue, as an alternative to lay her ponytail hairstyle. Now everyone wants the coveted viral effect, however no exact formula exists. Viral content will […]<\/p>\n","protected":false},"author":1,"featured_media":1514,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[5,6,4,15,13,16,14],"class_list":["post-1513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters","tag-apex-digital-consultants","tag-caribbean-digital-marketing","tag-digital-marketing","tag-gorilla-glue-girl","tag-letnicbrandit","tag-tik-tok","tag-viral"],"_links":{"self":[{"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/posts\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":0,"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/media\/1514"}],"wp:attachment":[{"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apexdigitalconsultants.com\/wp-json\/wp\/v2\/tags?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}