The value of marketing, like most processes, is limited if you are unable to report the results. Today, on the internet, the ability to trace activity is more developed than ever. Analytics monitors your website, inbound and outbound campaigns, social media and anywhere else you and your customers may interact online. Keeping a regular watch on visitors at every level is essential to understanding the customer journey and developing options that work and don’t work. Analytics can help you drive ideas, react to market changes, or help create new approaches.
Ultimately, marketing analytics will enable you to evaluate the return on investment (ROI) for your marketing dollars and ensure you are spending where there is the best return.
KPIs and Metrics are key measures of performance and of success, but analytics is the measurement of the response of actions on an ongoing basis and their unique results.
